People love to hate celebrity politics; at this point, hating celebrity politics may well be more popular than the Oscars. As a result, there wasn't much marketing, either. Awards show ratings, from the Grammys to the Golden Globes, have taken a nosedive this year, for obvious and understandable reasons: It's hard to gin up much enthusiasm for glitz and glamour after a year when everyone has been stuck inside, the offerings have been slim and strange, and the usual glitz and glamour hardly shine through when most of the attendees are attending from their living rooms, via video conference, Oscar viewership, of course, has been slowly declining for the better part of two decades. The celebs that will fare best out of this are celebrities with heart and soul, those whom possibly Covid-19 has exposed a level of kindness and compassion.. I can think of plenty of other thoughts the public would like to share with Lopez right about now. Current high levels of schadenfreude when it comes to the rich and famous may be one factor in the success of comedian Ziwe Fumudoh. That is capitalism for you: eventually you have to rely on other peoples money. But no, the vapid messages of hope from celebs keep coming as do the disgusted responses from the public. Will Oscars 2021 be a 'who cares' moment as ratings plummet? The limelight of stardom might have been dimmed this year but it is likely only a temporary flicker: celebrity culture is here to stay. Even still, it will be a strange affair. Literally and figuratively tone-deaf, edited with the finesse of a middle schooler making a vacation slideshow on 2002 software, this Imagine somehow made a global pandemic feel even more hopeless than it already does. Netflix offers a homepage of personally tailored recommendations every day; the Oscars offer a handful of undifferentiated recommendations once a year. Gal Gadots ill-fated Imagine video saw her and a group of celebrity friends singing a cover of the John Lennon classic (Credit: Getty Images). The chorus of Legends new single, for instance, argues that actions speak louder than love songs, and Teigen was quick to note the irony that love songs are all Legend plays. Can you imagine how little self-awareness you must have to enlist a bunch of multimillionaires to sing about a world with no possessions while huge numbers of people are losing their jobs? Sustaining it will be more of a challenge, but new formats will evolve., A post shared by Amanda Holden (@noholdenback) on Apr 6, 2020 at 9:33am PDT. The answers ranged from Patrick Stewart delivering daily Shakespeare sonnets (good) and Meryl Streep teaming up on Zoom with Christine Baranski and Audra McDonald for a booze-fuelled Sondheim rendition (excellent), to Madonna calling Covid-19 the great equaliser from a rose-petal-filled bath (not ideal) and Ellen DeGeneres jokingly comparing quarantine in her California mansion to like being in jail while allegations surfaced about the poor treatment of the regular crew on her talkshow during the pandemic (really, very bad). Joking about with the bins, filming cookery shows from lockdown or donating huge sums of money for the national effort: its clear that celebrities offering entertainment or support (but ideally, both) to their fans have the highest chance of surviving lockdown with their reputation intact. They also had a gym open up just for them before going on Facebook to scold the rest of us. People won't care as much if they've never seen the nominees." . Most surprising, 24% said that . PR expert Andrea Sexton believes it is human nature for people to always be interested in the lives of celebrities. Real people face real problems and these guys who live on easy street want to tell you what to think. What to do ? Also movie stars aren't necessarily the biggest celebrities anymore like they once were. If you would like to comment on this story or anything else you have seen on BBC Culture, head over to ourFacebookpage or message us onTwitter. Without Googling, does anyone even remember what Lion, nominated for best picture just four years ago, was about? Keeping Up with the Kardashians, I Am Cait, Donald Duck's 50th Birthday. The chef and TV star Bobby Flay, for example, who is said to be worth about $30 million, set up a GoFundMe campaign to help him pay his restaurant employees. Like Victoria Beckham, worth an estimated 360 million, reportedly attempting to furlough her own staff before reversing the decision amid heavy criticism. Had Gadot really tunelessly lit the touch paper and done away with the very concept of fame? Our patience is running thin it seems, and with the pressures of Covid-19 a constant strain on our lives, could celebrity culture, as we know it, finally be redundant? No one cares what they are wearing or who they are snogging any more; the worlds attention has been diverted by a headline-hogging pandemic. Of course there are some things that are just objectively good fun: Stanley Tucci making a Negroni or Patti LuPone giving an energetic tour of her basement. That TikTok video sent Fleetwood Macs 1977 hit soaring to the top of the charts. Which, again, may not be great movies. After all, despite the mansions, and the fact that some undoubtedly had teams of staff to ensure they looked exactly the right kind of relatable, many have been subject to the same poor lighting and messy backdrops as everyone else. 3.3.2023 5:45 PM, Jacob Sullum I really hope a reconing is coming in Western society where people stop caring what someone who pretends to be someone else for a living does on any given evening. Far from inspiring in a time of crisis, the paper said. So are sports fans, but they are still in denial and want society to pump out billions of dollars to franchises. The coronavirus crisis has exposed the ugly truth about celebrity With expensive, high-end campaigns impossible to shoot and budgets running low, brands that wish to produce TV ads during the coronavirus crisis could turn to influencers for content, she says, And those are the ones that will endure beyond lockdown, which has. We adulate celebrities so much, it's no wonder they're under the impression that we care about their political opinions. He was most recently spotted flexing in his apartment buildings elevator, admiring himself in its mirror, oblivious to the smirks of three neighbors riding with him. Once I found out the judges at the Oscars arent required to watch the films I stopped caring. The stars who have embraced digital methods of communication to keep serving their fans enjoyable and supportive content will fare particularly well, and t. here has been an explosion of creative output from celebrities under lockdown. Im not so sure thats rightor at least, if the shit is dumb, its competing with the dumb fun of videochatting with your own, unfamous friends. True, this was a Covid-shadowed year, which especially hurt the kinds of films that . I like the glitz and glamour, I like seeing celebs interacting with each other, I like song and dance numbers, I like seeing clips from the nominated movies and actors. As I skipped from live-stream to live-stream on Instagram, examining the multi-splendored way in which lighting can be weird and banter can be pointless, I came across the radio show of a friend from high school. 2020 taught us one good thing: Celebrities are meaningless - New York Post The list goes on: Madonna whining that COVID was the great equalizer from her rose-petaled bathtub. Substance has been key to maintaining relevance. Lets take a quick case-by-case review. We use cookies to better understand website visitors, for advertising, and to offer you a better experience. Whatever her intentions, back in March, Wonder Woman left most people wondering why any of us would want to watch a baffling line-up of celebrities, very few of whom were musicians, warbling along to a 50-year-old song, with seemingly no inkling that lyrics calling for unity might ring a little empty when crooned from enormous mansions. Hollywood is dying, and we just dont care to revive it. First came the super-ill-advised and unasked-for "Imagine" video, spearheaded by Gal Gadot (whose much-anticipated "Wonder Woman 1984" did, in a movie star's worst 2020 nightmare, go . The tone-deaf performance was swiftly savaged, posting pictures of his $590m (480m) superyacht. That is not just wealth inequality, but inequality of access to healthcare. Which actresses are past their prime? Instead she is selflessly educating the great unwashed by posting a video of her kids cleaning their hands with $39 Aesop soap. Netflix offers a homepage of personally tailored recommendations every day; the Oscars offer a handful of undifferentiated recommendations once a year. In another installment, Cyrus found a more appropriately zany, colorful backdrop and did a split-screen talk with fellow pop star Demi Lovato. 1 song of the summer and topping the charts in 15 countries. I don't mean to say that the awards and nominations never went to quality films, but frequently they went to awful or, worse, forgettable material. You have to either have a paid live tv service or subscribe to the actual app. Most theaters in the United States were closed for the better part of 2020, and many big releases were delayed. One recent producer of the Oscars, who spoke on the condition of anonymity to discuss confidential metrics, said minute-by-minute post-show ratings analysis indicated that 'vast swaths' of people turned off their televisions when celebrities started to opine on politics.". For example, Cardi B. Yet this year, almost no one is paying attention. For one thing, it's not clear anyone has seen any of the movies nominated. The Tuxedo, The Spy Next Door, The Karate Kid, and The Medallion are some of his greatest Hollywood works. Celebrities Have Never Been Less Entertaining - The Atlantic Nobody cares about celebrities anymore reddit (Frankly, it's not clear how many people even know that.). document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); NEXT: Senate Passes Anti-Asian Hate Crimes Bill That Doesn't Prohibit Discrimination in College Admissions. Gal Gadot was the first victim of the great celebrity backlash of 2020. . Influencer content can serve a much nobler purpose during this difficult period. comparing self-isolating in her mansion to being in jail. It's funny I should mention that movie, since it's about how Hollywood is smug, cynical, self-absorbed, and completely deluded about its own political relevance and purity. And, to reiterate my earlier point, no oneeven consumers who claim to be interested in Hollywood's outputhas even heard of the major nominees this year: According to the Guts + Data poll, just 18 percent of respondents were aware of Mank, this year's most nominated film. We got NONE OF THAT this year. Yet this year, almost no one is paying attention. In this pandemic year, in which major films that people might have heard of were largely delayed and theaters were mostly dark, it has collapsed entirely. This story has been shared 122,265 times. Also, just days in, J.Lo and A-Rod posted video of her son serving them soft drinks from his hoverboard. Whatever else you think of those moviesJames Cameron's second-worst film and the third-best, This suggests a fairly obvious correlation: People tune into the ceremony when it's likely to honor movies they've seen. 15 Celebrities We Once Fell In Love With But Now Nobody Cares About Anymore
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